Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market. True False

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Answer:

False

Explanation:

During a sequential product development, each department works to complete its stage before the process continues to the next department.

A team-based new product development approach is used to develop products faster and to be able to sell them faster. This approach does not require that each department finishes its stage before passing to the next one. Instead, several departments work together simultaneously.

There are different kinds of product. Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market is a true statement.

Sequential product development

  • This is known as an approach to new product development. In this one department of a company is said to finish its stage of the process before it can give or pass the new product to the next department involved.

A sequential product development approach is said to be team-oriented as this helps the firms to bring products to market very fast.

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