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Digicon Inc. is a firm with mindshare in the category of digital cameras. With reference to this information, which of the following statements is true regarding the firm?

a.The digital cameras manufactured by the firm are the cheapest in the market.

b.The firm offers the widest range of digital cameras.

c.The marketing plan employed by the firm is the best in the industry.

d.The digital cameras manufactured by the firm are seen as the standard for competitors to match.

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Answer:

d.The digital cameras manufactured by the firm are seen as the standard for competitors to match.

Explanation:

Mindshare is a term that measures the amount of popularity and consumer awareness in a certain category. To say that Digicon Inc. has a mindshare in the category of digital cameras means that the company sets the bar for the digital cameras market and, therefore, should be seen as the standard that competitors should try to match.

Thus, the answer choice that better fits the description is d.The digital cameras manufactured by the firm are seen as the standard for competitors to match.

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