Answer:
Option E : expensive, infrequently purchased, or associated with high levels of risk.
Explanation: Making a secure purchase reduces cognitive dissonance, the distance between what is expected and what is received. The greater this distance the more unsatisfied the consumer will be with his purchase (Festinger, 1957;Liao, 2017;Keng and Liao, 2009)
Postpurchase cognitive dissonance is especially likely for products that are expensive, infrequently purchased, or associated with high levels of risk.
Answer:
E
Explanation:
Postpurchase cognitive dissonance is especially likely for products that are expensive, infrequently purchased, or associated with high levels of risk
Post Purchase Cognitive Dissonance is normally associated with the state of unease which exists in the customer’s mind after buying a product or service. You buy a car and then you think it is expensive and you paid too much for it? You feel that you took a great risk.
