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While traveling across country over the summer, Gwen and Audrey stayed in well-known, franchised accommodations rather than opting for independent, unknown motels. This example demonstrates which advantage to franchisees?
a. Efficiency
b. Financial assistance
c. Professional guidance
d. Proven product

Respuesta :

Answer:

The correct answer is letter "D": Proven product.

Explanation:

A franchise is a company in which one party -the franchisee- acquires access to a franchisor's proprietary information, processes, and trademarks. The franchisee purchases the right to sell a product or service under an established brand name that offers a proven product, the customer already knows the brand so there is no need to expend additional resources on promoting it.

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