You are on the phone with the project sponsor of a $2 million project for which you are the project manager. She informs you that she accepted the role reluctantly, and now, just two weeks into this eight-month project, she is considering withdrawing as project sponsor. She does not see the need for this role and is extremely busy with her other responsibilities.
What is the role of the project sponsor?

Project sponsor is an important gear that drive a project to a successful end. She has the power to approve or disapprove changes in order to keep projects aligned with business strategy.

Project sponsor is accountability for the project. She acts as the link between the project, the business community, and strategic level decision-making groups.

Project sponsor seeks to promote the project to keep it high on the priority list, ensures the resources are in place to perform the project, and approves changes to the project.