Answer:
First we add the options.
A. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
B. The higher expected click-through rate will lead to a higher Ad Rank.
C. The ad will lead to a higher cost-per-click for the advertiser.
D. The advertiser will receive more bids in the auction.
Explanation: The correct option is B.
The higher expected click-through rate will lead to a higher Ad Rank.
When using Google Ads and an Ad has received many clicks, this will push up the Ad in the Ad rank because of the higher expected click-through rate.
