Answer:
Chronemics
Explanation:
Chronemics is the study of perception of time. It is a form of non verbal communication that shows the use of time. the way you treat time, value or not value it, the way you use your time, your perception of time, they way you react to it is all part of the Chronemics. It sets the stage for communication.
In above example, reaching late showed your lack of value of time, therefore you were represented as non serious and not suitable for the position.