Answer:
The correct answer is First-mover advantages.
Explanation: First-mover advantages are the advantages that are gained by a company when it is the first to enter a market or the first to introduce a particular product or service.
First-mover advantages can guarantee an organization a large market share, strong brand recognition and customer loyalty.
The benefits that are enjoyed by companies with First-mover advantages include:
- setting a standard that may be too difficult for other companies to follow.
- customer loyalty, which makes it hard for customers to switch to another product or service.
