Full question:
Sanders Inc. is a multinational company that specializes in manufacturing and selling cameras. It launches its latest product Lunar 5.0 that becomes highly successful in the market. However, this leads to a significant decline in the sales of Sanders Inc.'s other cameras. This scenario exemplifies _____.
differentiation
personalization
cannibalization
diversification
Answer:
This scenario exemplifies cannibalization
Explanation:
Market cannibalization assigns to a decline in a sales capacity or market share of a commodity as a consequence of the enlightenment of a new product proffered by the identical company. Market cannibalization can transpire when a unique good is alike to an alive product, and both bestow the equivalent customer stand.
Market cannibalization can take a corporation's vital aggregates of money if it does not achieve proper market research ere a product is delivered. Firms frequently gamble market cannibalization is concerned about obtaining a bounce in overall market share.
