Answer:
FALSE
Explanation:
According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top. This is a false statement. True statement is, according to the BrandZ model, "Bonded" consumers at the top level of the pyramid build stronger relationships with and spend more on the brand than those at the top. This bonding is created in the very last step which is the ultimate result of the
Presence
Relevance
Performance
&
Advantage step, therefore the order becomes this:
Presence
Relevance
Performance
Advantage
&
Bonding.
