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Farrugia Mens Clothes is a small retail store that sells men's clothing and accessories with a focus on buyers who have relatively modest means. Because of this, the firm has rolled out a few marketing initiatives aimed at men of a specific demographic. This is an example of _______.

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Answer:

target market

Explanation:

This is an example of a target market. It is an effective technique to distinguish a group of people who are likely to buy specific goods and service. After identifying the target market, organisations create advertising efforts and explicit items for that specific target market. Promotions and advertising campaigns are done for that specific target market rather than mass promoting.