Brand audit is a comparison of your business and your competitors' businesses.
Option B
Explanation:
Brand audit can be stated as the assessment of the current position of the brand as compared to the rivals in the market. In simpler words, brand audit can be stated as a health check up for the business entity.
The typical elements that are included in auditing a brand are namely,
- Strategy Review
- Market Research & Review
- Communications & Brand Collateral Review
- External information and research
- Employee Research
- Human Resource Reviews
It helps in evaluating the strengths, weaknesses and inconsistencies in the business scenario. This would enable the brands to address the problematic areas and solve the inconsistencies thereby, developing the brand.
