According to Klapper's phenomenistic theory, if the media have any effect at all, it is: a. Phenomenal b. Reinforcement c. Part of the two-step flow d. Delayed and inferential
Klapper conducted a field-based survey study to measure the media exposure and other influences such as church, to see if they have any effects on a persons behavior and attitude. He found that reinforcement of media exposure changed the attitudes and behaviors of people.
