Answer:
Data Mining.
Explanation:
A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is know as data mining. Data mining is the process where raw data is being turned into useful information which can be used for the business growth and generating sales and profits. By using data mining techniques and methods, patterns of consumer buying behavior can be generated which can tell markers that how much customers are buying, from where they are buying, when they are buying, which products they are buying etc. Organizations can use this data for finding out the trends in customer buying behavior as well.
