Answer:
Supertrends.
Explanation:
Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors' specialized solutions are examples of supertrends currently influencing the future of business. In segmentation, we divide the large heterogeneous market into smaller homogeneous segments and chunk in order to serve them better on the basis on their geographical location, demographics, psychographic and behavioral patterns. Supertrends can be defied as the recent large trends in the market where competition is going to be increased when large number of other sellers and competitors start entering into the market. Therefore, to cater and cope up with this competition, organizations have to come up with better, specialized and customized products in order to meet niche customers needs more effectively.
