Answer:
Considered its Goals
Explanation:
As The Great Planes radio-controlled plane company is slowly gaining in its sales. Last year the company increased its presence and share in the R/C airplane model market by 10%. Great Planes set a sales objective for the next year to increase its marketing share 20% more than last year. Before the company focuses on its marketing mix it must first consider its goals. Before moving towards marketing mix and start focusing on Product, Price, Place and Promotion, The Great Planes is required to re-visit its goals in order to work on on 4Ps in a more better and effective way. By re-considering and working on its goals (that what they actually want to achieve this year, whether it is possible, do-able and feasible or not), they can direct each P of the marketing mix towards that direction in order to attain the set goals quite effectively and efficiently.
