Answer:
The correct answer is E. micromarketing.
Explanation:
Micromarketing is the personalization of sales actions by deep knowledge of the interests and habits of the individual consumer.
This is how micromarketing is defined, a practice that tends to become general to reach a more specific type of audience. Under this strategy, the target audience is considered as a sum of micro-segments, of unique but large market niches. With more precise promotions and actions. Other criteria could be specific interests, age, sex, common activities or geolocation.
Segmented marketing achieves the best results for companies if costs are under control. With micromarketing, advertising efforts focus on a small, very specific group of consumers who share similar needs.
Bakeries that cater to the individual styles and tastes of customers to supply a product, present a micromarketing segmentation strategy.
It is a commercial strategy based on a specific target, that is, a small sample of a consumer market, generating personalization to meet and generate value to a target audience with similar needs.
Therefore, micromarketing is able to serve unique microsegments and market niches, generating greater value, loyalty and competitiveness in this market.
The correct answer is:
E. Micromarketing
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