Even though personal selling is the most expensive method of communication on a per-person-reached basis, businesses continue to use personal selling because of advantage of Flexibility
Explanation:
Personal Selling refers to a selling strategy in which a salesperson is used to convince customers to purchase a product. The salesperson uses a personalized ,customized approach to meet the individual needs of the customer, to shows various ways in which the product will benefit them
Personal selling is said to be an expensive process as it consist of the salesperson's salary, commission, bonus and travel time. These costs are incurred regardless of whether the sales person makes the sale or not
The biggest advantage of personal selling is the flexibility it provides to the sales person to customize the sales talks and presentation according to situation ,preference of the customers
