Answer: Product Differentiation.
Explanation: Product Differentiation in business is the process of modifying a product or service in order to distinguish it from the products and services of competitors. This is done in order to make the product or service more enticing to a particular target market.
Therefore, in integrating its programs with both children and parents, Sprout has succeeded in making its market offering distinct, attractive, and unique, and this will make consumers choose Sprout over its competitors, and in the process, the consumers will enjoy top quality service.
