Colin is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that ___________.1. countries with high purchasing power today may not continue to show the same growth in the future.
2. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding.
3. the middle class in India will continue to shrink as the rich get richer and the poor get poorer.
4. in places like India, urban population centers will become increasing unattractive and the rural areas will experience major growth in population.
5. the global population is expected to grow at staggering rates indefinitely.

This doesn't mean that the US or other rich countries will regress economically, what this means is that it is much easier for poor countries to grow at faster rates than rich countries. When you are poor, a small increase in your salary will result in a large percent increase. E.g. your current salary is $20,000 per year, and you get a $2,000 increase which results in a 10% increase. If you earn $150,000 a year, to increase your salary by 10%, you would need $15,000.

This is happening to China since 20 years ago it was growing at more than 10% per year, but currently is going at only 6%.