Answer:
Entrepreneurship.
Explanation:
Being interested in computers, Jose Cohata came up with an idea of personalizing the screen saver programs with family pictures. After trying a couple of programs, Jose started marketing this service to neighbors and area businesses. Jose's activities can be described as entrepreneurship. Entrepreneurship is the mechanism, phenomenon, method or spirit of creating something unique and new, outside the box by taking financial, social and psychic risks to get monetary and personal (satisfaction) rewards. Individuals who take risks and start something new and unique are known as entrepreneurs, like Bill Gates of Microsoft - Michael Dell of Dell Computers - Phil Knight of Nike and Howard Schultz of Starbucks.
