A television commercial for Prime mouthwash shows a young man at a night club approaching a group of women. As he opens his mouth to introduce himself, the women get up from their seats and leave. The ad's caption reads, "Do you suffer from bad breath?" This is an example of

A fear appeal is a persuasive message that insinuates fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action.

The marketers use it in advertising.

A fear appraisal, or fear appeal, uses consumers' fears to motivate them to purchase a product or contribute to a cause. ... For example, an ad campaign may appeal to people's fear of body odor to convince them to buy deodorant.

Mitylene Mitylene · Answer 2 · 2020-03-15T01:58:03+01:00

Answer:

A fear appeal

Explanation:

A fear appeal is a marketing strategy that is used to encourage individuals to make some choices in favor of the advertisers' products. This type of motivation will convince a potential buyer that they may be avoiding some danger or harmful event at the very worse or a social impasse at the very least. The creation of fear will create a need to satisfy this fear and the marketer will introduce the product as a solution to the problem the buyer never knew existed but now needs to be saved from.