Segmenting and positioning are the two things to emphasize the product correctly can make it attractive to the target market.
Explanation:
It is important to understand the niche of the market to know the target audience in a better way. through segmenting and positioning the product the potential customers for the product can be attracted. Markets can be segmented based on the demographics.
The product can be positioned as premium, luxury or daily use products based on the features and comparing the competitor's products. Primary research of the target markets also helps to know the audience better to present the products accordingly.
