All of the following are included in the main criteria used for determining how "good" a brand is, or how much equity it has except brand awareness. brand loyalty. brand associations. brand conceptualization. perceived value.

Brand Conceptualization talks about process or action of forming a brand. The way or process in which a brand is formed is NOT a measure of how good the brand is. Also, brand conceptualization is not an indicator of the equity it possesses. The brand conceptualization only refers to the forming of a brand based on set features like values, vision, personality, attributes and so on. Brand conceptualization describes the origin of the brand and how the idea originated.

andromache andromache · Answer 2 · 2021-11-18T12:29:06+01:00

Brand Conceptualization should not be included in the main criteria used for determining how "good" a brand is, or how much equity it has.

The following information regarding the brand conceptualization is:

It is about the process, or the action for creating the brand.
It is not a signal of the equity.
In this, the brand should be created that depend upon the values, vision, etc.

Therefore we can conclude that Brand Conceptualization should not be included in the main criteria used for determining how "good" a brand is, or how much equity it has.

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