Answer:
Selective comprehension
Explanation: Selective comprehension is when an individual interpretes infomation so that it is consistent with his)her beliefs, attitudes or motives. Mary being offended by the brand name of a new product for women makes her have Selective Comprehension. She believed the name of the product was demeaning if other women interpreted the name choice the same way, there is a strong likelihood this product could fail because consumers can interpret product's message totally different from what the marketer intends. It is adviced that Companies should aim at creating messages that are consistent with the beliefs of the general consumers so that these consumers don't interpret them differently leading to avoidance/loss of thier product.
