1. Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding. Consumers make purchases based on how products and services are packaged. It is not a decision based on truth, but rather the perception of truth.
2. To quickly determine the difference between a want and need, think of a need being something required for survival. Needs are water for drinking, food to eat, clothing to keep you warm, and shelter to live in. On the other hand, a want is everything else. Wants are there to make life a little more enjoyable.
3. A SERVICE is an action that a person does for someone else. Examples: Goods are items you buy, such as food, clothing, toys, furniture, and toothpaste. Services are actions such as haircuts, medical check-ups, mail delivery, car repair, and teaching. Goods are tangible objects that satisfy people's wants.
