Answer:
50%
Explanation:
Given: Selling price= $120 per unit.
Variable cost= $60 per unit.
First computing contribution margin.
Contribution margin= [tex]Selling\ price\ per\ unit - variable\ cost\ per\ unit[/tex]
⇒ Contribution margin= [tex]\$120 - \$ 60[/tex]
∴ Contribution margin= [tex]\$ 60[/tex]
Now, calculating the contribution margin ratio.
Contribution margin ratio= [tex]\frac{Contribution\ margin}{selling\ price\ per\ unit}[/tex]
⇒ Contribution margin ratio= [tex]\frac{\$ 60}{\$ 120} \times 100[/tex]
∴ Contribution margin ratio= [tex]50\%[/tex]
Hence, the product´s contribution ratio is 50%.