Adonis decides to take a very logical approach and develops a marketing campaign idea centered on information and evidence that streamlining electronics recycling can cut costs considerably. Rather than focus on convenience, customer satisfaction, and the direct benefits of the products, Adonis develops a lengthy marketing spiel on how the products save time, money, and resources.

To which of the following markets would you say Adonis is catering?

A. B2B (business-to-business)
B. Both B2C and B2B
C. B2C (business-to-consumer)
D. Neither B2C nor B2B

The business to business marketing model is a type of transaction that occurs between two businesses. It is informed by the fact that the company who is marketed to has a need which the other company wants to fill. There are professional negotiators involved in this marketing style. The marketing campaign would seek to explain the value of the product unlike the business to consumer, where the marketer seeks to appeal to the emotions of the consumer. The business to consumer marketing occurs between a one man distributor of goods and his customers.

This marketing campaign would more likely focus on things the consumer would hope to expect. Adonis is a marketer whose marketing idea focuses on what the consumer can hope to gain. So, this is a business to business setting.