Which of the following statements about marketing intermediaries is true? Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers. All channels of distribution must contain at least one marketing intermediary. Marketing intermediaries and their functions can be eliminated. The costs added to products by marketing intermediaries usually exceed the value they add to products.

Question

12-05-2020
Business

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Which of the following statements about marketing intermediaries is true? Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers. All channels of distribution must contain at least one marketing intermediary. Marketing intermediaries and their functions can be eliminated. The costs added to products by marketing intermediaries usually exceed the value they add to products.

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peaceazuka peaceazuka · Answer 1 · 2020-05-13T02:42:00+02:00

Answer:

Yes, it is true that Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.

Explanation:

How far a finished product or service will go depends on a successful marketing strategy. The cost of setting up a formidable marketing team might be too much for a manufacturing company and that is where marketing intermediaries come in.

Marketing intermediaries are independent firms established for the sole purpose of marketing. This type of firm makes it easy for products to flow from manufacturers to end users.

They have a distribution channel that is both efficient and cost effective. they help to maintain a good pricing system by reducing the cost it would have taken a producer to do a personalized marketing.

Marketing Intermediaries also referred to as middle men include agents, wholesalers and retailers; marketing services agencies, logistics companies and financial institutions.