You work as a salesperson for a chemical manufacturer, which keeps you very busy. Your customers are photographers who use your company's products to create professional images for publication. They are usually a friendly clientele. Today, however, one customer, Jesse Adamson, is upset when he calls to inquire about his order. Jesse says he will miss his deadline if he doesn't receive his order right away. He threatens to stop using your company's products if his demand is not met and his order is not filled immediately.
What is the most important message your customer is trying to deliver?
a) He is an important photographer.
b) He is having financial problems.
c) He urgently needs his chemical order.