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Identify a true statement about the per-unit expenditure method of determining advertising budget. It bases its advertising budgets on those of competitors or other members of the industry. It attempts to determine the retail price by using production costs as a base. It sets the advertising budget as a predetermined share of profits or financial resources. It involves arguing for and presenting the advertising budget on the basis of research findings.

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Answer: It attempts to determine the retail price by using production costs as a base.

Explanation:

The Per-unit expenditure approach to advertising sets the retail price based on the production cost. This means that the amount to be set for advertising is based on a fixed amount that is determined by how many units of a good the company expects to sell so that the advertising is based on how much it spent in production.

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