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While women have made significant strides in the past decades, the culture at large continues to place a great emphasis on how women look. These beauty standards, largely proliferated through the media, have drastic impacts on young women and their body images.he correlation between media image and body image has been proven; in one study, among European American and African American girls ages 7 - 12, greater overall television exposure predicted both a thinner ideal adult body shape and a higher level of disordered eating one year later. Adolescent girls are the most strongly affected demographic.As women have become increasingly aware of the effect of media on their body images, they have started media literacy programs to make women and girls more aware of the messages they are inadvertently consuming.Analysis of study results showed that social comparison with a favourite character strongly predicted level of body dissatisfaction compared to the ideal that the characters represented. As expected, females showed greater dissatisfaction with actual body weight and body image appears related to likelihood of dieting behaviour in the previous year.