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Answer:

The value-based pricing strategy determines prices based on customers' perceived value of the product. In Google's marketing mix, the value-based pricing strategy is used for its AdWords online advertising service, where advertisers could place bids based on their perceptions of the importance of these advertisements.

This method establishes pricing depending on the preferences of clients.

Explanation:

The value-based pricing method bases charges on the financial importance of the product by customers.

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