Respuesta :
Answer:
she is using social media to build brand equity.
Explanation:
Helena Fogarty is using social media as an advertising resource due to the fact that more and more people will see it since social media is a big platform. she is also using this to her advantage as she can get feed back in order to make adjustments to her products.
Helena Fogarty is using social media to build brand equity for Mi Ola.
Brand equity simply means the value premium that a business or company generates from a product with a recognizable name.
It should be noted that brand equity is also known as the brand worth of a company. It's the social value of a brand name. Helena Fogarty is using social media to build brand equity for Mi Ola. One can advertise its product on social media and create awareness. This will help improve sales and revenue.
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