What does it mean for a marketer to use an integrated promotional strategy?
A. Developing a promotional mix in which all methods work together
toward a shared purpose
B. Measuring success in terms of number of people who receive a message, customers' attitudes, and sales volume
C. Promoting products to end users, so they will persuade resellers
to carry the products
D. Promoting products to wholesalers and retailers, so they will in
turn promote to consumers
Please help