If a product concept is explained and described to a small number of
individual consumers to receive their impressions and feedback, what name
is often given to that small test group?
A. Prototype
B. Sample audience
C. Test market
D. Focus group
They are a small group of people who will review and give feedback on a test product. The other alternative (B, sample audience) is for when the product is usually already in its earl development stage. (Not a prototype)
