Question 1.
.7
Give one word for each of the following statements:
They have a higher than normal price to create an image of exclusivity.
It distinguishes a product/service from other similar products/services.
That something unique your business should have which other businesses do
2
3
not have.
1
The point where total expenses equals total income.
The idea is to gain quick acceptance and extensive distribution in the market.
The cost that you incur prior to opening the doors of your business.
Products are purchased only after customers have compared a variety of sin
competitive products.
The most common instrument used for collecting primary data.
This type of market segmentation refers to a person's lifestyle.​