Answer: Cultural education
Explanation:
As the world gets smaller due to the connections and links developed via globalization, companies are able to expand to other countries thereby increasing their market base and potentially, their profitability.
It is however important to remember, that different areas around the world have people that subscribe to different cultures and traditions - traditional and contemporary - and in order to win these people over as customers, one would have to know these cultures and find out how to tailor the products they offer to the culture they are trying to sell it to.
This is why managers need to be educated in the cultures of these new markets they are to penetrate. It will enable them know what kind of marketing to engage in and the kind of behavior that is acceptable in these markets so that they do not disrespect the inhabitants of these areas.
With a culturally sensitive manager at the helm, a company would have a better shot at penetrating a market. This is why managers should be given cultural training.
