incentive
MOST RELEVANT
encouragement
enticement
impetus
motivation
reason
stimulus
allurement
bait
carrot
catalyst
come-on
consideration
determinant
drive
excuse
exhortation
goad
ground
impulse
incitement
influence
insistence
inspiration
instigation
motive
persuasion
provocation
purpose
rationale
spring
spur
stimulant
stimulation
temptation
urge
whip
reason why
