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Roll over the items and match the examples to the sales promotion type.PromotionExamplesAdvantagesDisadvantagesCouponPremiumsContestsSweepstakesSamplesLoyalty ProgramsPOP DisplaysRebatesStimulates demandBuilds goodwillGenerates excitementIncreases involvementEncourages trialCreates loyaltyProvides visibilityLow redemption ratesBuy for premiumMust be monitoredSales declineHigh cost and risk to firmDifficult to get a good locationMay be copied by competitors

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Answer:

    Coupon ⇒ 20% off  

    Premiums ⇒ Free Keychain

    Contests ⇒ 50-yard dash around the store

    Sweepstakes ⇒ Win a trip to the Olympics

    Samples ⇒ Ride the bike around the lot

     Loyalty Programs ⇒ Buy 9, get the 10th one free.

     POP Displays ⇒ Cash register display

     Rebates ⇒ Mail-in for $20 off

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