The two general approaches to forecasting discussed in the notes are:________
A. judgmental and qualitative
B. historical and associative
C. qualitative and quantitative
D. judgmental and associative
E. mathematical and statistical

Respuesta :

Answer:

C. qualitative and quantitative

Explanation:

Qualitative forecasting should be used when the data is insufficient or less. Here the managers applied the subjective that depend upon the opinion and the consumer judgement to forecast the future. The methods like sales force, excuetive opinion represent the qualitative one

On the other hand the quantitative one should be used when the mathematical model to the past and the present are available. Like time series analysis, regression models, etc

hence, the option c is correct