Answer: outsourced
Explanation:
Outsourcing simply meabs the business practice whereby a company hires another party outside the company to perform a particular activity related to it's production for them which the company could have done itself and performed in-house.
Outsourcing is done in order to reduce cost or focus on other main areas in the company. Since Marc Adler gave the creation of its website to another party, this is known as outsourcing.