Answer: To determine if a marketing plan is effective
Explanation:
Analysis of the market is necessary in understanding the market, competitors and the consumers better.
Creating a market analysis helps the manufacturer understand the target audience and market conditions which are vital in the creation of a successful good or service. It also helps in determining if there's effectiveness regarding the marketing plan used.
Analyzing market activities and creating an income funnel also helps to distinguish a company from other competitors and therefore makes one stand out when compared to others.
