Chapter: Chapter 05 - QuizMultiple Choice1. Assume a researcher decides to contact individuals by telephone in order to survey them on their consumption of fruits and vegetables and decides to call and survey every 31st individual whose phone number is listed in the phonebook. What type of sampling method best describes the researcher’s sampling methodology?
A) Simple random sampling
B) Systematic sampling
C) Stratified sampling
D) Convenience sampling

Systematic sampling is a statistical sampling method where samples are selected from the population by choosing a random starting point.

Subsequently, these samples are then selected according to a fixed sampling interval.

Systematic sampling is a widely used sampling method because this procedure simplifies the process of selecting a sample and ensures the dispersion of the samples in the target population.

In conclusion, systematic sampling is the type of sampling method that BEST describes the researcher’s sampling methodology (Option B).

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