The type of data used by the pharmaceutical company to develop new personal selling ideas is called internal secondary data.
- The information compiled or gathered which is used in other generate new pattern or insight aimed at solving a problem is called data.
- Since, these data was obtained form within the firms database, then it is called an internal data. Since the data was gathered from previous year's data, then it is called internal secondary data.
Therefore, since the data was not just generated within the firm but from previously used internal data, the it is called internal secondary data.
Learn more : https://brainly.com/question/25121452
