The sunk-cost fallacy tries to explain that People are reluctant to give up on a venture because of past investment.
Sunk costs are:
The sunk cost fallacy tries to explain that the reason people stick with an investment even if they cannot recover the costs thereof is that they are reluctant to simply let go of something they have invested in before.
In conclusion, the sunk cost fallacy shows that people will continue to chase sunk costs simply because they have past investment in that venture.
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