Wells Fargo’s strong sales-based environment between 2006 to 2015 portrays a market culture.
A market culture refers to the form of corporate culture that competitiveness is being emphasized between the organization and its competitors as well as the employees.
Wells Fargo had a strong sales culture. This led to an increase in their revenue from 2006 to 2015. This led to several sales pressure on the employees. The employees who hadn't met their sales target encouraged their family members and friends to open accounts.
Therefore, there was competitiveness between the workers as well. This type of culture is a market culture.
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