Select the correct text in the passage.
What sentences in the following passage indicate increased expenses for developing the advertisement?
An exercise equipment company decided to create demand for its latest plece of equipment through a TV commercial. For this purpose, it hired
an ad agency reputed for its creative skills. This agency pitched five different concepts to its client. After an extensive internal discussion, the
client gave approval for one of the ideas. The next step was to write script for the ad. Using in-house cloud-based scripting software, the agency
wrote scripts in real time. This made it easier for company to communicate effectively with the ad makers. The company also approved the
tagline and storyboard for its product. The agency hired professional actors for enacting the scene.