The strategy Good Grains Bread Corp is using is localization.
Marketing localization is a marketing term that refers to the strategy in which a company focuses on a specific area and markets its product in that area (different from its origin)
One of the main characteristics of marketing localization is that companies offer products according to the tastes and preferences of buyers in those places (product customization). Likewise, companies adapt the image of their product to the language and culture of the destination.
According to the foregoing, it can be inferred that Good Grains Bread Corp is implementing localization to offer personalized products according to the preferences of its buyers in the different places where it sells its products.
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