Based on the Cost Per Thousand analysis, when deciding to select a media vehicle, media planners need to determine the cost of the vehicle's reach. To measure this, they use a method known as "Cost Per 1,000."
Cost Per 1,000 is a term used in the media world, particularly social media advertisement, to describe the price of 1,000 advertisement impressions on a single web page.
Cost Per 1,000 is often called cost per thousand (CPM) or called Cost per mille.
It is measured by dividing the total cost of the advertising by the quantity of impressions and times 1000. CPM => cost ÷ impressions x 1000.
Hence, in this case, it is concluded that the correct answer is Cost Per 1,000.
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